The Profitable Horseman's Newsletter The only weekly electronic newsletter published for Professional Horsemen.
June 1, 2007

Are you tired of trying to make money in the horse business the old way? I help professional horsemen find new and better methods to add to the profitability of their businesses.
Welcome New Subscribers!

in this issue
  • Want to Transform Your Horse Business with More Profit and better balance between work, rest & play?
  • Open Mouth-Ask Question-Close Mouth
  • Others have said
  • Back at the Barn
  • Build the Horse Business You've Always Wanted
  • Speaking about the Horse Business...

  • Open Mouth-Ask Question-Close Mouth

    History does repeat itself since, yet again, I had almost run out of checks for my checking account. Not feeling compelled to search the Internet for half an hour to find $1.98 in savings elsewhere, I called 1- 800-ChecksNow!

    Judy the checklady had a pleasant telephone voice and did her best to up sell me to purchase designer checks with pretty scenes on them including my special message, but I resisted and insisted on boring old blue, the same color I have been using since Jimmy Carter was in office. She laughed at my description of boring old blue and gave up on trying to get me in the first class seating section of the check club.

    I have been thinking about the long period of time when checks only came in plain, boring pastel colors; no panoramic views, themed messages or puppies and kittens on them.

    Functional and boring was the only choice until a very brave person at the check printing company said to the boss, "I think if we offer a wide variety of printed designs on checks, our customers will pay a premium to have them." The boss, also a user of blue checks, questioned, "You think that our customers will pay more money for a check that is only seen by them twice and once by the clerk at the utility company? I wouldn't pay extra for that. . . but, let's see if they want to. . ." The check printing company has lived happily ever after because the boss chose not to do his customers' thinking for them.

    Acquaintances, friends and clients are often describing to me situations in which they use language that sounds like this:

    • I know she will never go for that price because she paid $_____ last time and why would she ever use the extra features in our model?
    • I just know that if I say _________ to him he will say ______ and that will mean ______ which will result in _______.
    • It must be important to him because he keeps it in perfect condition and a new one would cost $____ and why would he ever consider my offer?

    Untested "truths" for professional horsemen:

    • I can't raise boarding rates. I'm already more than the folks just down the road.
    • My clients would never be able to afford prepaying for a group of 6 lessons for a small discount.
    • If I ask Meddlesome Mary to leave the barn, I'll lose five other clients at the same time.
    • No one would pay money for a horse driving clinic.
    • I can't afford a bookkeeper when I can do it for free for myself.
    • He'll never pay me a commission for finding a buyer for his horse.

    You will probably agree with me that we get stuck on the road to profit in our own self-made thinking traps as a result of doing the other person's thinking for him. Have you ever had a five-minute imaginary two way conversation with another person in your head? Role-playing works, but not if you are the only participant.

    The result is why ask, I already know the answer.

    Quit doing other people's thinking for them!

    State your case and test what you think you know. You'll never know until you allow the other party to participate in your imaginary conversation.

    Ask, close mouth, listen and move on down the road to greater profit.

    Others have said

    "The harder you fight to hold on to specific assumptions, the more likely there's gold in letting go of them." -- John Seely Brown

    "A handful of patience is worth more than a bushel of brains." -- Dutch proverb

    "Assumptions are the termites of relationships." -- Henry Winkler

    Back at the Barn

    I watched the moon rise last night in anticipation of seeing the second full moon in May, which is referred to as a blue moon.

    A blue moon rising was not to be found. My consolation prize however, was a magnetic, glowing orange moon that was fit for framing. In my little world, the views provided by nature are the best entertainment shows on the air. Reality TV, game shows and pointless sit-coms are poor imposters for the entertainment show provided by nature.

    For those of us who are involved with horses, the hard work and time we commit to being horsemen forces us to be in tune with the buzz of being outdoors, the rhythm of seasons and the rock and roll of weather.

    I feel sorry for the city folk trapped in air conditioned family rooms, reclined in lounge chairs watching Nature through a glass screen when it's a far better experience to be living a life surrounded by it.

    Build the Horse Business You've Always Wanted

    I work with Professional Horsemen who are struggling with the business half of the horse business.

    Just like a top performing horse has a strong foundation, so does a top performing horse business.

    If you've had enough with disappointment in your horse business, call or e-mail and we can talk about your business and how I may be able to help you.

    A big Welcome to new subscribers this week. If you know other horsemen who would enjoy this newsletter, please forward it to them!

    I appreciate your help !


    Speaking about the Horse Business...
    megaphone man

    Need a speaker about the horse business for your horse related organization? Talk to me about talking. Keynotes and workshops available. (716) 434-5371

    Want to Transform Your Horse Business with More Profit and better balance between work, rest & play?
    istock classroom

    A one day Profitable Horseman workshop can come to your neighborhood! Put together a group of six or more workshop attendees and I'll travel to your location.

    We'll cover strategies for success in the horse business:

    • Creating a three year vision for your business
    • Building a plan for profitability and getting contol of the money
    • Planning the time to plan
    • Leadership within your business
    • Creating customer service
    • The art of selling
    • Marketing methodically
    • Balancing work, rest and play

    Sound like a good idea?

    Ideas only work when put into action.

    Call (716) 434-5371 or email here.

    Click on the links below for more information

    Profitable Horseman Web Page

    Past issues of Profitable Horseman newsletter

    Professional Horsemen's Blog- More Free Business Tips Click on the link.

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