The Profitable Horseman's Newsletter The only weekly electronic newsletter published for Professional Horsemen.
May 11, 2007

Are you tired of trying to make money in the horse business the old way? I help professional horsemen find new and better methods to add to the profitability of their businesses.
Welcome New Subscribers!

in this issue
  • Want to Transform Your Horse Business with More Profit and better balance between work, rest & play?
  • Is There A Red Carpet In Your Barn?
  • Others have said
  • Back at the Barn
  • Build the Horse Business You've Always Wanted
  • Speaking about the Horse Business...

  • Is There A Red Carpet In Your Barn?

    I did a double take when I walked into the foyer of my office building a few weeks ago. A welcome sign on a standard announced a simple message:

    "Welcome to John J. Schmitt"

    Who the heck is John J. Schmitt and what makes him rate his own welcome sign? Turns out Mr. Schmitt had an appointment in the office with the building owner and the building owner knows a thing or two about customer service. Customers like to feel recognized and appreciated. There is nothing like seeing your name up in lights.

    I admit, rolling out the red carpet can be troublesome and expensive. Imagine how much Wal*Mart could add to its bottom line every year if it cut the job of "greeter" from its one zillion stores. But, the folks in Bentonville would never consider the cost cutting move because they know that "Welcome to Wal*Mart" is a special touch that makes a difference. You might joke about the patronizing delivery of "Welcome to Wal*Mart, but you'd feel neglected if you entered the store without hearing the familiar greeting phrase.

    What does welcome have to do with the horse business?


    Your clients pay you from hundreds to thousands of dollars each year. If Wal*Mart can say Welcome to every customer who is entering to purchase a package of socks or a tube of toothpaste, why don't more professional horsemen say welcome to their clients?

    Think about these ideas that follow along the welcome sign and red carpet roll out philosophies for your existing clients:

    • When folks travel hundreds or even thousands of miles to check up on their horses in training make sure their horses are polished and shined to look their best.
    • Also, dedicate part of your daily schedule to talking about the training program, how their horse is doing, what your expectations are and what the time frame will be for these things to happen.
    • If you aren't around to be able to speak to the client, have a trusted assistant fill in for you to make the client feel welcome and help with answering or getting answers to their questions.

    When prospects visit the farm either by appointment or drop-in:

    • Everyone on staff should be well rehearsed in making guests feel welcome and at ease.
    • After the prospects' interests are established: sale horses, boarding, training, lessons, summer camp, stallions, etc. then prospects can be attended to by the appropriate staff or an appointment set for a meeting with the person in charge.
    • Granted, drop-in guests can appear at the worst possible time. But it takes only a few minutes of your time to say, Hello! and thanks for coming to visit. I've got the afternoon booked, but I would like to speak with you.
      Why don't we set up an appointment time in the next few days to talk?

    Customer service is a good investment and produces big results. Allowing your clients and prospects to feel welcome and wanted may be the edge you need over the competition. Besides, it's just good manners.

    I'd welcome your ideas on how you make clients feel at home at your place and stories about how good first impressions made a difference in your business.

    Others have said

    "If we had no winter, the spring would not be so pleasant: if we did not sometimes taste of adversity, prosperity would not be so welcome." -- Anne Bradstreet

    "Welcome to President Bush, Mrs. Bush, and my fellow astronauts." -- Dan Quayle

    "That's the secret of entertaining. You make your guests feel welcome and at home. If you do that honestly, the rest takes care of itself." -- Barbara Hall

    Back at the Barn

    My wife and two daughters are off to a horse show in Saratoga Springs, NY for a long weekend. And that means the boys and I will be "batching" it.

    They have a menu all planned out: chicken wing takeout, pizza takeout, Chinese takeout. They will do the cooking for hors de oeuvres for the Buffalo Sabres-Ottawa Senators Stanley Cup semi finals:

    Cheese melted on crackers in the microwave.

    Sounds good to me and no dishes to wash!

    Build the Horse Business You've Always Wanted

    I work with Professional Horsemen who are struggling with the business half of the horse business.

    Just like a top performing horse has a strong foundation, so does a top performing horse business.

    If you've had enough with disappointment in your horse business, call or e-mail and we can talk about your business and how I may be able to help you.

    A big Welcome to new subscribers this week. If you know other horsemen who would enjoy this newsletter, please forward it to them!

    I appreciate your help !


    Speaking about the Horse Business...
    megaphone man

    Need a speaker about the horse business for your horse related organization? Talk to me about talking. Keynotes and workshops available. (716) 434-5371

    Want to Transform Your Horse Business with More Profit and better balance between work, rest & play?
    istock classroom

    A one day Profitable Horseman workshop can come to your neighborhood! Put together a group of six or more workshop attendees and I'll travel to your location.

    We'll cover strategies for success in the horse business:

    • Creating a three year vision for your business
    • Building a plan for profitability and getting contol of the money
    • Planning the time to plan
    • Leadership within your business
    • Creating customer service
    • The art of selling
    • Marketing methodically
    • Balancing work, rest and play

    Sound like a good idea?

    Ideas only work when put into action.

    Call (716) 434-5371 or email here.

    Click on the links below for more information

    Profitable Horseman Web Page

    Past issues of Profitable Horseman newsletter

    Professional Horsemen's Blog- More Free Business Tips Click on the link.

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