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The Profitable Horseman's Newsletter The only weekly electronic newsletter published for Professional Horsemen.
October 18, 2006

Are you tired of trying to make money in the horse business the old way? I help professional horsemen find new and better methods to add to the profitability of their businesses.
Welcome New Subscribers!

in this issue
  • There is Something New Every Day in my Blog About the Horse Business

    click on the picture below
  • Locate, Educate, Motivate, Compensate Employees
  • Others have said
  • Back at the Barn
  • Build the Horse Business You've Always Wanted
  • Speaking about the Horse Business...

  • Locate, Educate, Motivate, Compensate Employees
    help wanted 2

    My conversations with professional horsemen often touch on one or more of the three not enoughs of business: Not enough time, not enough money and not enough of the right people working for them. Lately, the subject of locating, educating, motivating and compensating help has been popular.

    Itís true, when employees do things wrong, refuse to cooperate or donít bother to show up for work, the thought of scaling back the business to a utopian no-employee world is hypnotically appealing to business owners.

    Who needs Ďem anyway? You can do anything they can do better, right?

    Wrong. You do need help in your horse business if your physical and mental health is important to you.

    I talked with Seth Burgess, president of, a horse industry employment service, last week about the subject of locating, educating, motivating and compensating employees in the horse business. Seth has been helping employers and employees in the horse industry for over twenty years. His experience has made him a deep reservoir of knowledge in the best practices for finding and retaining good employees.

    Seth told me two points that he considered to be of great importance to horse industry employers.

    1. No Written Job Descriptions

    Many employers choose to have no written job descriptions for employees. Often, the reason for not having a written job description is lack of time to write it and confusion about what it should look like and contain. Employers in small businesses, including the horse business, are dependent on employees to do a little bit of everything every day.

    Burgess encourages written job descriptions because they keep the farm work force on the same page and help the employees better understand what the employer expects. Another advantage he points out is the fact that the job description gives the employer basis for cause for disciplinary action or even termination of an employee.

    If you need to get more information about job descriptions Burgess recommends a book titled: The Job Description Handbook - with CD-ROM Everything you need to create effective job descriptions at his website. click here.

    2. Donít Let the Experience of the Past Color Your Future

    Seth encourages employers to remain positive when writing ad copy or job descriptions. Itís easy to get in a negative frame of mind when the problem employee you just fired was: not reliable, knowledgeable or hard working. Stating in your ad copy the givens: must be self motivated, reliable, energetic is a waste of ink and money. Keep an open mind to attract an employee that truly wants to work around horses, learn and be a productive employee.

    He recommends assigning the same tasks to candidates to measure their job knowledge and skill levels. As examples: hitch up a horse trailer and back it up, look at website or brochure and come up with 4 ways to improve it or send a cover letter and a resume via mail to the employer.

    Granted, good employees are difficult to find, but failure to look for them is no excuse. Good employees may also move on to another job more quickly than youíd like to see, but thatís no excuse either. Good people canít be held back.

    To minimize your stress, hire the best.

    Others have said

    ďIf you pay peanuts, you will only attract monkeys.Ē ó unknown

    "The only reason I made a commercial for American Express was to pay for my American Express bill." -- Peter Ustinov

    "People want economy and they will pay any price to get it." -- Lee Iacocca

    Back at the Barn
    back at barn

    My part of the world, near Buffalo, NY, experienced a record setting early snowstorm on Friday the 13 th of October (coincidence?) Heavy snow, 24 ď deep in some places in the area, toppled trees still in full leaf with the added weight. Snap, crackle, pop were the sounds of the day as limbs snapped and power lines fell. Tens of thousands of homes are still without electricity and even worse, no cable, as I write this.

    We were spared with a power outage lasting only a few hours at our farm north of Buffalo. The storm damages and effects have me thinking about what we would do on our farm without electricity for days and even more important, what would we do for an alternative to public water supply.

    Planning pays off.

    Build the Horse Business You've Always Wanted
    dee oct 06

    I work with Professional Horsemen who are struggling with the business half of the horse business. Just like a top performing horse has a strong foundation, so does a top performing horse business.

    If you've had enough with disappointment in your horse business, call or e-mail and we can talk about your business and how I may be able to help you.

    If you know other horsemen who would enjoy this newsletter, please forward it to them! I am on a quest to tell 1000 people what I do and I need your help.

    Life is short,

    Ride hard.


    Speaking about the Horse Business...
    megaphone man

    Need a speaker about the horse business for your horse related organization? Talk to me about talking. Keynotes and workshops available. (716) 434-5371

    There is Something New Every Day in my Blog About the Horse Business

    click on the picture below
    herd of horses

    Click on the herd of horses above. They'll take you right to the blog. What's a blog? Click and find out!

    Click on the links below for more information

    Profitable Horseman Web Page

    Past issues of Profitable Horseman newsletter

    Professional Horsemen's Blog- Don't Look Back!

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