The Profitable Horseman's Newsletter The only weekly electronic newsletter published for Professional Horsemen.
July 13, 2007

Are you tired of trying to make money in the horse business the old way? I help professional horsemen find new and better methods to add to the profitability of their businesses.
Welcome New Subscribers!

in this issue
  • Want to Transform Your Horse Business with More Profit and better balance between work, rest & play?
  • What Did We Learn Today?
  • Others have said
  • Back at the Barn
  • Build the Horse Business You've Always Wanted
  • Speaking about the Horse Business...

  • What Did We Learn Today?

    The subject of collecting feedback and debriefing came up recently with me. It got me thinking about how valuable feedback can be collected easily to make any type of event run better the next time. I recalled being a conference attendee at an intensive all day session of training, coaching, commentary and intellectual sparring.

    The clock struck 5:00 P.M.- quitting time (we'd had enough). Time for some socializing and a cold drink.

    That was what I and about five hundred others thought as we sat in a huge conference room in Las Vegas several years ago.

    But the seminar leader, Thomas Leonard, said it's not play time quite yet. Let's have some feedback about the day. We need to hear about your experience. He asked the audience questions like these:

    What was good, what was bad?

    What is the one thing that you learned today of the greatest value to you?

    How can we make our next meeting even better?

    Leonard knew the importance of asking for feedback and the timing of feedback capture.

    You see, if you don't ask for feedback on performance you'll never get it. Not because people don't want to give you feedback, but because their personal avalanche of time commitments overwhelms them the minute they leave the room.

    So, not only asking is important, but the timing of your request to capture the information is just as important. At the close of an event (clinic, demonstration, horse show, riding lesson), you still have a "captured" audience. They are tired, but still in a fresh frame of reference with what was presented. If a week or even a day or two goes by before feedback is gathered, the participants will only retain a fraction of the experience.

    The military brass and law enforcement leaders know the power and benefit of conducting a debriefing session after their own "events". You can gather information and feedback the same way in your business, too.

    It's not hard; here is how you do it. After an event, ask your staff and volunteers questions like:

    1. What did we do well today?
    2. What did we do that wasn't effective or was badly executed?
    3. Who do we applaud and thank for a job well done?
    4. Who should be met with privately for suggestions and help to improve?
    5. What have we learned from this event today?
    6. What are things we should change before the next time we have this event?
    7. Who would like a larger role in carrying out the event next time?

    Or ask the audience or participants of your event questions like these:

    • What did you learn during this activity?
    • Were you satisfied with what we presented?
    • What new things did you learn about this topic?
    • Where do you need more practice?
    • What things would you suggest for us to consider to make this event better?

    Try a feedback session after your next event; you'll be impressed with the information you gather and the ease of acquiring it.

    Others have said

    "It is better to know some of the questions than all of the answers." -- James Thurber

    "A moment's insight is sometimes worth a lifetime's experience." -- Oliver Wendell Holmes Jr.

    "Animals are such agreeable friends - they ask no questions, they pass no criticisms." -- George Eliot

    Back at the Barn

    Last week was a slow business week in the U.S. due to Independence Day falling on a Wednesday. I planned to take some days "off" since many others would be taking a break from work in the split work week.

    I was reminded that taking a day off from work and still being at home is a poor excuse for a "vacation". Family, farm and horses have no consideration for a designated "day off". You know the drill too, if you've ever attempted to relax for the day or for even a few hours while at home. Everything and everybody gets in the way of your intentions.

    My long time friend Greg saved me from my search for the cure for the summertime vacation blues with a phone call and an invitation for sailing on nearby Lake Ontario. Another friend joined us for a few hours of sailing, good conversation and bad jokes.

    Lesson learned once again-a vacation is not about the length of time, the distance traveled, or exotic surroundings. It is as simple as a change of environment and attitude.

    Build the Horse Business You've Always Wanted
    Doug Emerson photo

    I work with Professional Horsemen who are struggling with the business half of the horse business.

    Just like a top performing horse has a strong foundation, so does a top performing horse business.

    If you've had enough with disappointment in your horse business, call or e-mail and we can talk about your business and how I may be able to help you.

    Welcome to new subscribers this week. If you know other horsemen who would enjoy this newsletter, please forward it to them!

    I appreciate your help !


    Speaking about the Horse Business...
    megaphone man

    Need a speaker about the horse business for your horse related organization? Talk to me about talking. Keynotes and workshops available. (716) 434-5371

    Want to Transform Your Horse Business with More Profit and better balance between work, rest & play?
    istock classroom

    A one day Profitable Horseman workshop can come to your neighborhood! Put together a group of six or more workshop attendees and I'll travel to your location.

    We'll cover strategies for success in the horse business:

    • Creating a three year vision for your business
    • Building a plan for profitability and getting contol of the money
    • Planning the time to plan
    • Leadership within your business
    • Creating customer service
    • The art of selling
    • Marketing methodically
    • Balancing work, rest and play

    Sound like a good idea?

    Ideas only work when put into action.

    Call (716) 434-5371 or email here.

    Click on the links below for more information

    Profitable Horseman Web Page

    Past issues of Profitable Horseman newsletter

    Professional Horsemen's Blog- More Free Business Tips Click on the link.

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