The Profitable Horseman's Newsletter The only weekly electronic newsletter published for Professional Horsemen.
June 8, 2007

Are you tired of trying to make money in the horse business the old way? I help professional horsemen find new and better methods to add to the profitability of their businesses.
Welcome New Subscribers!

in this issue
  • Want to Transform Your Horse Business with More Profit and better balance between work, rest & play?
  • You're On Stage!
  • Others have said
  • Back at the Barn
  • Build the Horse Business You've Always Wanted
  • Speaking about the Horse Business...

  • You're On Stage!

    We're well into the 2007 horse show season and excitement is high, days are full and the tension meter spikes to the red line limits from time to time. Your world and your clients' worlds are extremely focused. Tempers flare and erupt like volcanoes, criticism and needling sarcasm slips out. And token excuses are offered for inexcusable

    Whether you are competing, coaching or viewing, remember, as a professional horseman, you are being watched.

    You are on stage, live, with no script.

    And your audience of prospects, clients and colleagues are consciously and subconsciously watching the action, drama and comedy offered inside and outside the show ring. Hundreds of sets of eyes connected to brains micro processing thousands of snapshots per day for thousands of judgments to be made.

    Intentionally or unintentionally, you make thousands of judgments each day. Except those of you who protest and say, "I'm not judgmental." (Perhaps you evaluate?)

    You may have a stream of judgments that runs like this:

    "He yells at his clients, her coat sleeves are too short, that horse looks off on his left front, the announcer is corny, she dyes her hair the wrong color, that horse should be mine, look at that saddle, maybe I should switch, he got second and he's pouting, what a good sport she is, the judge picks the same horses I do, it's a wonder she doesn't fall off, that fruit salad looks perfect" and on and on.

    Thousands of thoughts and analysis all day. What's the point for the professional horseman?

    You never get a second chance to make a first impression.

    If your performance at a horse show or public event was videotaped for you to see, how would you judge yourself on the replay?

    Would you hire you?

    Others have said

    "Just the knowledge that a good book is awaiting one at the end of a long day makes that day happier. " -- Kathleen Norris

    "We could never learn to be brave and patient, if there were only joy in the world." -- Helen Keller

    "Who would have guessed it possible that waiting is sustainable. A place with its own harvest." -- Kay Ryan

    Back at the Barn

    I was happy to be back at the barn this morning after having traveled to the Midwest earlier this week to spend time with a client and see the operation. It was fantastic to see the farm and meet the employee team in person!

    I love the opportunity to travel to see new places and meet people.

    However, the traveling part, at least by air with connecting flights, stirs no passion in me. I'm not even sure travel is the right descriptor for flying to your destination.

    A better description is: waiting, interrupted by flight, back to waiting.

    From the airport parking lot: wait for the shuttle bus to the terminal, wait to check baggage, wait in the security line, wait for your shoes to come through the x-ray, wait for your seating zone boarding call, wait for takeoff in the taxi line, wait for the connecting flight, wait for seating zone call, wait for jetway at destination, wait for baggage, wait for shuttle to rental car location, wait for rental car. . . .

    Admittedly a bit slower, in the day, riding your horse to your destination was truly experiencing waitlessness.

    The benefit of waiting is a chance to do some reading. I've had my nose in "The 4 Hour Work Week" by Timothy Ferriss for a couple of weeks. Of course Ferriss carefully chose the title. You can't resist wanting to know more, can you?

    It's a good read for inspiration to focus on the important stuff. Lots of tips and reinforcement on getting more done in less time. I have listed this book on my Resources page.

    Build the Horse Business You've Always Wanted

    I work with Professional Horsemen who are struggling with the business half of the horse business.

    Just like a top performing horse has a strong foundation, so does a top performing horse business.

    If you've had enough with disappointment in your horse business, call or e-mail and we can talk about your business and how I may be able to help you.

    A big Welcome to new subscribers this week. If you know other horsemen who would enjoy this newsletter, please forward it to them!

    I appreciate your help !


    Speaking about the Horse Business...
    megaphone man

    Need a speaker about the horse business for your horse related organization? Talk to me about talking. Keynotes and workshops available. (716) 434-5371

    Want to Transform Your Horse Business with More Profit and better balance between work, rest & play?
    istock classroom

    A one day Profitable Horseman workshop can come to your neighborhood! Put together a group of six or more workshop attendees and I'll travel to your location.

    We'll cover strategies for success in the horse business:

    • Creating a three year vision for your business
    • Building a plan for profitability and getting contol of the money
    • Planning the time to plan
    • Leadership within your business
    • Creating customer service
    • The art of selling
    • Marketing methodically
    • Balancing work, rest and play

    Sound like a good idea?

    Ideas only work when put into action.

    Call (716) 434-5371 or email here.

    Click on the links below for more information

    Profitable Horseman Web Page

    Past issues of Profitable Horseman newsletter

    Professional Horsemen's Blog- More Free Business Tips Click on the link.

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