The Profitable Horseman's Newsletter The only weekly electronic newsletter published for Professional Horsemen.
March 16, 2007

Are you tired of trying to make money in the horse business the old way? I help professional horsemen find new and better methods to add to the profitability of their businesses.
Welcome New Subscribers!

in this issue
  • Want to Transform Your Horse Business with More Profit and better balance between work, rest & play?
  • There Are No Time Clocks in the Horse Business
  • Others have said
  • Back at the Barn
  • Build the Horse Business You've Always Wanted
  • Speaking about the Horse Business...

  • There Are No Time Clocks in the Horse Business
    timecard and clock

    Have you ever had a week like this?

    • • Your client’s “hopeful” horse in training is parked for being chronically lame
    • • 4 lesson cancellations in one day
    • • Hot sale prospect flickers into a flame-out

    Each situation results in another clog in your cash flow pipeline and starts your mind racing on how you can replace the “lost” income.

    For the self-employed person, sales are everything. Lost sales are lost opportunity for revenue. It’s common for all small businesses, not just horse businesses, to be stretched thin and operating with tight margins.

    As the expense meter is constantly running in your business, naturally you always want the revenue meter to be flowing at a faster rate than expenses all of the time. But, wanting and getting are two different things.

    So how do you deal with “lost revenue” like the disappointments mentioned above?

    1. Accept the fact that perfect efficiency for sales and income generation is impossible.
    2. Understand the circumstances of why the revenue was lost and create better systems to prevent or reduce the possibility of losing more sales for the same reason.
    3. Resist the temptation to dwell on the "loss" or assign blame and just move on to the next job.

    In your desire to create more “billable hours” in your work day, you may find yourself in an exhausting cycle teaching more lessons or training more horses than should be attempted. The result of exhaustion is always miserable attitudes, poor performance and often in the horse business, injury. Doing anything and everything in pursuit of a buck is a flawed strategic plan. You will be as busy as a puppy chasing its tail and twice as dizzy.

    My friend Len, self employed in the computer industry, told me recently that he volunteers time for good causes, takes people to lunch to share ideas and gambles his time on prospective customers that may never spend a dime with him. He does these things and loses billable hours because he understands that the growth of his business is dependent on knowing more people to make it easier to get to know even more people. He volunteers time because he enjoys it and knows that working on “work” twelve hours a day erodes the greatest reward of self employment - freedom of choice on how to allocate his time.

    Expect to have days or weeks when your anticipated cash flow dries up to a trickle. Keep in mind that all business owners experience these frustrating periods. Learn from the experience and develop solutions to help reduce the chance of the revenue loss happening again.

    If you need the stability of a fixed weekly paycheck, self employment is not for you; a time clock card is the solution.

    Others have said

    "Time is the coin of your life. It is the only coin you have, and only you can determine how it will be spent. Be careful lest you let other people spend it for you." -- Carl Sandburg

    "Calendars are for careful people, not passionate ones." -- Chuck Sigars

    "An unhurried sense of time is in itself a form of wealth." -- Bonnie Friedman

    Back at the Barn
    walking chicken 2

    The time shift to daylight savings time is never easy for me. My internal clock takes a lot longer to reset than my alarm clock. I like to get up before the chickens, but it’s been tough this week. I’m sure I’m not the only one who struggles with this.

    Speaking of chickens, the three Silkie breed roosters I wrote about last week aren’t playing nicely together. (No surprise for rooster behavior) My wife has decided that one rooster can stay and the other two can go back to the farm they came from. I told her that her decision was breaking my heart, but I understood.

    Build the Horse Business You've Always Wanted

    I work with Professional Horsemen who are struggling with the business half of the horse business.

    Just like a top performing horse has a strong foundation, so does a top performing horse business.

    If you've had enough with disappointment in your horse business, call or e-mail and we can talk about your business and how I may be able to help you.

    A big Welcome to 21 new subscribers this week. If you know other horsemen who would enjoy this newsletter, please forward it to them!

    I appreciate your help ! Thanks!

    Life is short,

    Ride hard.


    Speaking about the Horse Business...
    megaphone man

    Need a speaker about the horse business for your horse related organization? Talk to me about talking. Keynotes and workshops available. (716) 434-5371

    Want to Transform Your Horse Business with More Profit and better balance between work, rest & play?
    istock classroom

    A one day Profitable Horseman workshop can come to your neighborhood! Put together a group of six or more workshop attendees and I'll travel to your location.

    We'll cover strategies for success in the horse business:

    • Creating a three year vision for your business
    • Building a plan for profitability and getting contol of the money
    • Planning the time to plan
    • Leadership within you business
    • Creating customer service
    • The art of selling
    • Marketing methodically
    • Balancing work, rest and play

    Sound like a good idea?

    Ideas only work when put into action.

    Call (716) 434-5371 or email here.

    Click on the links below for more information

    Profitable Horseman Web Page

    Past issues of Profitable Horseman newsletter

    Professional Horsemen's Blog- More Free Business Tips Click on the link.

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