Ah, you are living
the dream life of the
You own your own business, you help others learn to
ride and find the horse of their dreams and the
money piles up like snow in a blizzard.
You pour out all of your energy and hours to:
- Breed and sell top horses
- Teach outstanding lessons
- Train champion quality show horses
Your clients and customers:
- Fail to see lameness, crooked legs and poor
- Ask the same questions over and over
- Get easily confused over correct lead, correct
diagonal and correct pattern or course
In a fit of frustration, you want to scream or
have screamed, ďDonít you know anything about
Of course they don't know.
That's why they pay you for your help.
Customers and clients are so tough to deal with
some days aren't they?
But, donít feel like the horse business is the only
industry that suffers from client ignorance.
- The engine mechanic, staring at the seized motor
thinks: Why did they ignore checking and changing
- The bank customer service rep. questions:
What's so hard about balancing the checkbook?
- The physician wonders: Why doesn't the patient
take the medication as it was prescribed?
All of these things occur because people tend to
act just like people.
Those traits keep popping up:
Forgetfulness, lack of focus, talking when they
should be listening, lack of coordination, refusing to
breathe properly, tardiness.
Iíll grant you that the above behavior can be tiring,
frustrating and almost enough to put you over the
edge at times.
But, the fact that most of your clients donít know
everything and admit it is a wonderful thing!
Because, If they did know everything,
they wouldn't be willing to pay you, the professional,
to help them.
So, the next time your clients donít remember
exactly what you told them a few days ago, or make
bad judgments or just say the dumbest thing you
ever heard, remind yourself that they arenít doing it
because they are looking for ways to annoy you,
they do it because they are human and